|
Shantanu & Nikhil - Indian Designer
Known primarily to play their fashion with contemporary styling, Shantanu Mehra and Nikhil Mehra dove into fashion, first with their Indian menswear couture line in 1999, hence the birth of "Shantanu & Nikhil". Signature women`s collections, both pret-a-porter and diffusion soon followed, and the designer duo stepped onto the field of high fashion with their debut diffusion line in 2001.
Shantanu did his MBA from the University of Toledo, Ohio, USA and Nikhil, is a product of FIDM (Fashion Institute of Fashion & Merchandise) Los Angeles. They decided to pool in their entrepreneurial & designing skills in a business that was not new to the family. This led to the birth of Shantanu & Nikhil as a brand label in 1998. Today, Shantanu & Nikhil, is a label with an eye on the global young and trendy Indian garments market. The company is in business of manufacturing high quality Indian garments both for the Indian and the overseas market.
Shantanu always felt that the Indian fashion industry had the creativity, a vast variety of fabrics, and a treasure of kashidkari to prosper in a huge industry, but what it lacked was professionalism. The degree in business administration helped Shantanu to understand the market, its needs and the various intricacies involved in effectively marketing their product.
Since his early school days, Nikhil was always the more creative one. He joined Fashion Institute of Design & Merchandising in Los Angeles, California for an advanced fashion design program. He has been awarded with some of the most prestigious awards and scholarships. Nikhil was invited to design a collection for a prestigious store "Georgio Beverly Hills" in Los Angeles and was featured in L.A. Times to be the only Indian designer to have had a show in Universal Studio, Hollywood.
Saluting the new age of power dressing at work and elegant chic socially, in a short span of three years, Shantanu & Nikhil have a series of signature stores to their credit besides having a strong presence at a variety of designer stores internationally. The designers focus on tastefully body conscious silhouettes through simple yet sophisticated designs, such as the luxurious jersey rouged tops, has made them a favorite throughout the country. Shantanu & Nikhil`s way with the shirts for Indian cricketers and tennis players has become emblematic of their love of chic sportswear dressing.
The spirit of their work is the client in mind. The fabrics tend to be both delicate and rich like the chiffon silks, silk crepes, silk georgette, Indian hand woven jacquards and brocades along with leather, wool and suede. This characteristically Indian aesthetic of Shantanu & Nikhil include electric colors, rich & sensuous fabrics.
The label has two signature stores in the prime locations of Delhi, besides having a strong presence in couture store internationally. The label`s pret-a-porter lines are available through BE, in India. Internationally, the label is available in Dubai, Jeddah, Spain, London, Birmingham and Vancouver.
|
